Banner Ad - Importance of Banner Advertisement

Banner ad – why is it so important?

Simple to understand, the banner is a graphical web advertising unit. The unit ideally measures 468X60 (i.e. 468 pixels wide and 60 pixels long). Whether you like them or not, Banner Ad is one of the predominant configurations of online advertisement.

Due to its widespread adoption of the standard size, emptor can easily occupy such place at most websites, and on the other hand, publishers can have ads from nearly all advertisers. Amazingly, if you have spared any time browsing the Internet, probably you have come across more banner ads than the material you were looking for!

Banner ad is a small rectangular advertisement that appears on all types of web pages and varies substantially in its looks and content, but all banner ads have one common thing in; if anyone clicks on them, the browser redirects the visitor to advertiser's website.

Banner ad – give up controversies, it is still fruitful

Banner ad is generally relatively mere pieces of HTML codes; nevertheless their appearance on the internet and their greatness in Internet-based marketing is huge. Since banner ad has typical graphic component, it is somewhat similar to what you daily come across in a printed publication of any magazine or newspaper. But, banner ad has capability to turn a simple reader into a potential customer by redirecting them to advertiser's website. You can compare this even as just touching that printed banner and it takes you immediately to the advertiser's shop!

Banner ad was initially estimated chiefly on the basis of CTR (click-through rate). In the early days of the internet, CTR was usually much higher as compared to what we have now, maybe because of novelty factor! Many marketing gurus may state that banner ad is now no more useful since CTR has drastically gone down but this could not be a sole reason as other causes for falling CTR might include technical restrictions, the inapt horizontal shape, improper and dull banner design and lots of other factors.

Tested and Proven Marketing Way – Banner Ad

Many people say that banners do not work and this is quite a common reaction from the anti-banner race! Although CTR has gone markedly downward, the same has happened with banner ad prices. It is still potential to gain a click-through rate many times by blending good placement and attractive banner layout or design.

To make a good banner ad, you are not bound with rules! As in the rest advertising strategies, an attractive banner ad is the final product that comprises plenty of different factors, and hence there is no one particular way to anticipate how great banner ads will do. Generally, a webmaster places a banner ad up and supervises what response it gets. If banner ad doesn't work, it is changed and something else is tried. What exactly makes a fruitful banner ad is really a mystery but try to have calmer graphics with not too much content/wordings in it.

Let us look at some other qualities that usually turn the banner ad an effective one. If you are banking on Banner Ad to draw traffic to your websites, here are few suggestions to keep in mind:

• Post banner ad on pages that is relevant to its content
• One product, one banner. Avoid highlighting everything!
• Try to redirect it on the webpage that is convinced on ad rather than always on home page
• The real place for banner ad is at the top of the page and not at bottom
• Try for animation rather than just wordings
• Keep banner-ad’s size a pleasant looking as if the webpage takes too much to download, it is closed!